Siniša Atlagić is a professor of Political Communication and Political Marketing at the Faculty of Political Science in Belgrade, Serbia, the Department of communications and journalism. Since late 1990s he has taken part in several research projects related to media audience and voting motivation. Since 2012 he has been the member of the editorial boards of several scientific journals in Serbia and abraod. Overall, he is the author/co-author of three books and more than 20 articles about political propaganda, political marketing and election studies which are published in Serbian, English and Russian.